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Investment Strategy

Robust Due Diligence

Our investment approach is based on a robust due diligence process that measures risk while identifying the catalysts for increased value. We engage only in friendly transactions and work with talented management teams to achieve positive results.

Transformative and Disruptive Impact

We strive to create value by investing in great businesses where our capital, strategic insight, global relationships and operational support can drive transformation.

Built to Last

When we partner with a business, we focus on building it to last to help our companies withstand market cycles and succeed for the long term.

We’ve always partnered early

While we partner with companies at all stages, we have always preferred to be involved at the very beginning, when the odds of success seem slim, when much is hazy, and when founders need long-term allies. It’s here that we can help most: hiring vital engineers, honing product positioning, lining up initial customers and providing a world of deeply sought connections. The earliest days of a company often set the tone for all that comes later.

Deep Industry and Local Market Experience

The firm’s strategy combines deep industry and local market experience; the flexibility to support all stages of a company’s development; a long-term investment horizon; and fully aligned interests among our portfolio company management teams, limited partners, and the firm’s professionals. WCEI works with its management partners to form strategy, create appropriate capital structures, analyze merger candidates, evaluate and recruit talent, and implement digital innovations.


WCEI takes a long-term perspective and invests in businesses at all stages of development, from founding start-ups and supporting growth in new and developing companies, to leading complex recapitalizations or large-scale buy-outs of more mature businesses. This long-term approach also applies to expectations of accountability, the firm’s commitment to ethical business conduct and acting as a responsible investor and member of the local communities in which it operates.

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